001: Role of the Full-Stack Conversion Coach

001: Role of the Full-Stack Conversion Coach

Wizard's Chest

It’s a new year and with it I’ve made a commitment to start sharing more. Mostly because people keep asking me to, and well…it just feels like the right thing to do for my own evolution.

So with that, I’ll be showing up a bit more in your inbox alongside Ry, and doing my best to keep it interesting and actually useful.

It’ll be a mix of things I’m pondering, curiosities I’ve found in my own explorations, and quick hit highly actionable “get it done” type tutorials as it relates to all things systems,  automation, and technical marketing – all in alignment with, and as a natural extension of what we teach in our Automated Intimacy cohorts.

So that’s it.

I hope you’ll join the conversation, share what’s on your mind, and let me know what you’d like to hear more about in the future.

That’s how this will work best IMO.

Here’s What I Want to Share This Week:

1. Automated Intimacy 2.0 starts Monday! We’ve fully rounded out our Founder’s 50 and it’s going to be an epic journey of supporting our peeps in building out their own ecosystem and getting in tune with the intelligent messaging signals that exist in their biz.

We’ve wrapped up exploration calls, but it’s not too late to join if you are feeling called.

We probably won’t be running this again until the second half of the year.

2. We’re fired up about everything ThriveCart is doing these days, especially with the launch of ThriveCart Learn – so much so that we are migrating all our courses off of Teachable on to the new platform and are going all in for 2022.

ThriveCart makes it incredibly easy to create contextualized experiences that integrate seamlessly between your shopping cart, your courses, and your email list in ActiveCampaign (Recommended platform for AI).

A client recently asked me for an easy way to send a “celebration email” – when someone completed a specific lesson within their course.

Here’s an example of how I’d set that up and how ThriveCart Learn+ makes it so damn easy:

Who We Are Celebrating This Week:

I’d like to throw a high-five to AI members Matt Brown and Ann Rae for collaborating on a big launch victory in Anne’s business which helps fine artists to take their power back from the scarcity and permission-based art establishment.

I believe that the results Ann summarized in our FB group really point to a bigger conversation we’ve been having lately, which is how vital it is to have a full-stack conversion coach on board for lean launches in an increasingly noisy, as well as sophisticated online landscape.

Anne’s share demonstrates how partnership between a creator, conversion coach, and small support crew can effectively 2x launch revenue by being adaptive and responsive to real-time signals, rather than following the “old” model of “just let the sequence run”, praying that you’ve nailed the messaging on the front end.

Congrats again, and thanks for sharing your learning and insights so openly with the broader community.

Peep the full post here.

This Week’s Curiosities:

ScribeHow (the link)

If you often find yourself making web-driven “how to” content, this new tool allows you to document workflows & processes, and generate easy to understand step-by-step guides in minutes.

In the past, creating something like this would have taken quite a bit more effort – which is why I’ve always stayed clear, and preferred making short videos for clients.

I’m planning on using this tool to visually document the AI workflows over time for those who prefer a visual guide to watching a video. I also anticipate this tool being a big driver of new content for our upcoming Coaching the Conversion membership (more on that soon).

Arrived Homes (the link)

Fractional real-estate rental investments starting at just $100.

In December, I invested in three rentals located in Charlotte, West Colombia, and Colorado Springs.

Get on their waitlist if you are interested in checking it out, as the properties tend to sell out fast.

Permission to Glow (the link)

“Permission to Glow in the Light is the power of the integrated collective”.

Written by my friend, coach, client, and overall homie Kristoffer KC Carter, Permission to Glow creates awareness of the universal forces that hold us back and offers 4 Permissions we can activate to transcend overwhelm and disruption.

Good Life Project founder and bestselling author Jonathan Fields calls it: “…a playful integration of ancient yogic principles and modern wisdom”.

We are beyond stoked that KC will be joining us for a bonus workshop in AI next week, as part of our kick-off week celebrations.

Crypto Raiders (the link)

An NFT-based dungeon crawler on Polygon. Not much else to say here.

Sabda Institute (the link)

I recently fell down the rabbit hole into the world of Nondual Saiva Tantra, and have decided to explore a 5-year long certification program with Dr. Kavitha Chinnaiyan.

Her book, The Heart of Wellness provides an easy entry point if you might be interested in learning more about the teachings.

With appreciation,


Co-Founder, Empire Engineering

“A life of courage isn’t one where we avoid the flames, it’s one where we throw ourselves headlong into them, knowing in our hearts that what re-emerges has no choice but to be a stronger, more evolved expression of ourselves.” – The Quantum King