Hi, I'm Paul Melrose
I work with high-ticket service and information companies that have never had a professional marketing strategy created for them before. I also work with clients who want to step away from traditional online marketing.
Dream Clients: My dream client is anyone who looks after their own clients really well. That's the very first thing I look for. My clients also understand that making sales and client acquisition is not the same thing and that the latter has more value potential by several magnitudes. They also understand that building high-value lead and client relationships is a long-term strategy. My clients are usually looking to step up their marketing game by working with an outside expert who will bring a full strategic solution. I also look for clients who are interested in a long-term relationship rather than a once-off project.
Primary Area of Expertise: Permission Marketing for Lead and Customer Acquisition Strategy and Execution.
As well as being highly effective, your marketing should be a clear expression of your company's and your own values. If you believe in the Golden Rule of marketing - "market to others as you would want them to market to you" - then you have a unique opportunity to form long-lasting relationships with your ideal leads and clients. And those leads and clients will be a better fit and be far more valuable than if you had used traditional squeeze-the-lemon marketing. Based on the ideas of marketing double-hall-of-famer Seth Godin, Permission Marketing is how you create long-lasting and highly profitable customers and clients. By marketing with people and not at them. This is marketing you can be proud of.
Nods to Paul Melrose
Paul’s work as a conversion copywriter has been referenced in the following podcast episode:
- Episode 4: Paul Melrose on Why Choosing a Niche too Early is Holding You Back. (anchor.fm)
For more on Paul Melrose, you can find him at http://melrosecopy.com