Justin Blackman | Brand Voice Expert & Copywriter

Justin Blackman | Brand Voice Expert & Copywriter

Friends of Empire Engineering

I create voice guides that help writers sound exactly like their clients. We'll get uber nerdy and dissect the patterns.

Hi, I'm Justin Blackman

I create voice guides that help writers sound exactly like their clients. We'll get uber nerdy and dissect the patterns around the way a person or brand writes, and document thier nuances in an on-boarding guide that helps writers nail the style without the client having to teach them.

Dream Clients: Industry experts and strong personal brands (Amy Porterfield and Stu McLaren types)

Primary Area of Expertise: Voice guides and brand voice development for businesses and personal brands

Nods to Justin Blackman

Justin’s work as a conversion copywriter has been referenced in the following articles & podcast episodes:

  • TCC Podcast #216: Nailing Brand Voice with Justin Blackman - The Copywriter Club - Writing copy with personality is hard. So what does it take to do it? We invited copywriter and brand ventriloquist Justin Blackman to talk about how he does it and to give us an update on everything he's done since we last spoke way back in episode 59. (thecopywriterclub.com)
  • A scientific framework you can use to mirror any writer's voice VeryGoodCopy - Copywriting & Content Marketing - Voice is not some woo-woo concept. It’s not an ethereal message from the gods about baring your soul to gather the masses. It’s a science. (verygoodcopy.com)
  • Justin Blackman, Brand Ventriloquy: Write Like You Talk - InnovaBuzz 274 - Justin Blackman talks about "brand ventriloquy", knowing your customers, and writing in their voice. (innovabiz.com.au)
  • What Every Virtual Assistant Should Know About Copywriting - Copywriting Virtual Assistants are hard to find, very much in demand and can charge double what a virtual assistant can charge. (emilyreaganpr.com)
  • Your Copywriter's #1 Job + 33 Amazing Copywriters To Hire Write Now - Grab the 3 ways to ensure your copywriting projects are successful + 33 copywriters you need in your life. (rachaelkayalbers.com)
  • This guy wrote 10,211 headlines. And now he's showing how. - Here's the reply of Justin Blackman's tutorial on how he learned to write crazy-good headlines fast. (He challenged himself to write 100 headlines a day for 100 days.) (copyhackers.com)

For more on Justin Blackman, you can find him at http://www.PrettyFlyCopy.com

Social Media Links:
Facebook: Pretty Fly Copywriting
LinkedIn: Justin Blackman
Twitter: @PrettyFlyCopy